Pay Per Click Marketing (PPC) :-
PPC is not only an indication of the relevant searches with respect to the relevant keywords put while searching.
PPC has more statics to reach like:-
1. Pay for running Ads
2. Budget Proximity
3. To reach Target Audience
4. Maximise Growth with respect Budget
With PPC we win the targeted audience in short time period to boost the reach and growth of your business. In this huge market and an even more crowded cyberspace, existence of the business is tough to rank in short time. In PPC skill with smartness is important to make sure the fetching of the great results within the budget with related terms and keywords.
Google My Business(GMB) :-
Google My Business is very important to list your business on Google or Search Engine Result page. Google My Business listing comes in under the category of Search Engine Optimization of Digital Marketing to increase the organic traffic for your business. GMB is also enabled the Geo-Targeting or Local SEO results for the verified local business. When your Business listing is done on 'Google My Business' then it can increase the visibility on the various platform of Google such as Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. There is a proper procedure is to follow for listing on Google My Business to provide the full information about your business.